Dre sold his Beats to Apple in 2014 for $3 billion. Some of these celebrities have made massive exits: In 2017, George Clooney sold his tequila line, Casamigos, for as much as $1 billion, and Dr. "Certain celebrities just have almost universal appeal, and those are the types of people where you almost want to do everything you can to work with them, because they're a rare set," said Luke Pappas, a principal at NEA. A handful have even reached billion-dollar valuations, attracting attention from far beyond just a star's fan base. We asked four top investors which companies they expected to thrive in the next year.Ĭelebrity businesses have long moved beyond vanity projects to become, in some cases, lucrative ventures.VCs and angel investors have taken note, pouring money into star-backed brands.Celebrity businesses are no longer just vanity projects and some have reached sky-high valuations.
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